The Almighty power of CSR...

I don't think it's a matter of the blame game and pointing fingers, when it comes down to the responsibility it's not about the ownership of it, but what is done with it! I do agree with lou that businesses have responibilities to shareholders to put profit as one priority. But I think this course is showing me more and more that we must coonsider the invisible profits that will affect shareholders; clean air, food supply for the future, protection o0f their natural resources. But it is a money game, and without profit, money can't be pumped into sustainable policies/ investments, and the almighty CSR! This may seem rather dramatic but I have been looking at CSR campaigns recently, and there is a definite trend towards campaigns which focus on awareness raising of consumers. A main one, that most people will have heard of is Orange Rockcorps. For those that haven't, it is a scheme where in exchange for 5 hours volunteer work, individuals can earn a ticket to a concert with various famous muscicians that I've never heard of (modern music!). This campaign has been running several years now, and it is getting bigger and bigger. Another example is Innocent Smoothies who got the public to knit woollie hats for the lids of their drinks, each drink sold with a hat raised money for age concern, partuicularly related to fuel poverty. Rather than just donating money or products, this raises awareness of issues with consumers and leads them to make that first step towards taking a piece of the responsibility cake as well.